Being the eldest son, Mr. Lim Bong Hee began helping out in the factory when he was still a student. Now, he led his brothers to bring the business to greater heights. Under his leadership, the company moved towards automation in production and packaging, and increased domestic as well as export sales.
The other brothers running the business are Oy Hoo, Hwee Cheng, Ah Eng, Kim Cheeh, Chwee Lai, Hui Tian, Hwee Soon and Ching Wat. The other two brothers, Hwee Heang and Hwee Ann each has their own businesses.